Brooke Meadows's Learning Journal

  This week we were assigned to read Social Media Metrics and Analytics. I think this chapter relates well with the “We Are Data” reading. The reading discussed several topics; all including the usage of data over social media sites. I found it particularly interesting that monetization in social media has promoted companies to seek out more different types of data; it really exposes some ulterior motives in advertising. “..."monetization has meant that increasing amounts of data are seen by companies…" (Lipschultz, n.d.) I believe that companies have far too much access to personal information as well as data when it comes to what they utilize when making their advertisements. It is incredibly unethical to sell personal information as well as to seek it out as means of manipulation. There is a huge lack of transparency when it comes to data collection and storage. Majority of the people that utilize the internet are not fully aware of everything that is being done with their...

     For this time diary assignment, I tracked my cell phone usage over February 16th to February 19th. In particular, how often I use social media. On Thursday February 16th, I spent 6 hours and 11 minutes on my phone, with 5 hours and 14 minutes of that time being spent on social media. The social media app that I used most often was Snapchat, with a total of 3 hours and 17 minutes. On the 17th, I spent 2 hours and 45 minutes on Snapchat. On the 18th, I spent 2 hours and 14 minutes on Snapchat. Finally, on the 19th, I spent 1 hour and 11 minutes on Snapchat. I solely use Snapchat on my personal cell phone, I never use it on another piece of equipment.       Additionally, I notice that I also primarily use Snapchat in the evenings as opposed to other times of the day. I think this can be attributed to the fact that I have the most down time in the evenings, as well as the fact that this is the time that I like to talk to my friends (sometimes, through...